Keyword isolation by match type so data stays clean and actionable
Aggressive negative keyword strategy from day one
Weekly bid reviews based on ACoS targets per SKU and margin profile
Search term harvesting every 7 days — converting auto traffic into manual precision
Portfolio-level budgeting to push budget toward proven performers
Retargeting audiences: product viewers, category browsers, and competitor ASIN visitors
Lifestyle audience targeting to reach new-to-brand buyers at the top of funnel
Video ads for Sponsored Brand video placement — highest-converting ad format on Amazon
Full-funnel sequencing: awareness → consideration → purchase → re-purchase
Keyword-rich title structured for both rank and click-through
Benefit-led bullet points that speak to real purchase motivations
A+ Content strategy — module selection, messaging hierarchy, comparison charts
Backend keyword optimisation using high-volume, relevant search terms
Phase 1
Pre-launch: listing fully optimised before a single ad runs
Phase 2
Seeding: exact match on high-intent, lower-competition keywords to build velocity
Phase 3
Rank acceleration: aggressive targeting on primary terms with controlled ACoS tolerance
Phase 4
Stabilisation: shift to profitability as rank stabilises and organic traffic builds
Identify and eliminate non-converting ad spend systematically
Build organic rank through strategic PPC investment in high-priority keywords
Margin-aware bid strategy: every bid decision is connected to your actual margins
Full keyword universe mapped by search volume, competition, and conversion probability
Competitor ASIN analysis: which keywords they rank for organically and where they spend
Gap analysis: high-volume terms competitors are ignoring
Negative keyword list: searches you should never appear for
Keyword-to-listing mapping for maximum indexation
Backend search term optimisation
Brand Analytics integration for Search Query Performance analysis
Organic rank tracking and weekly reporting on target keywords
Weekly performance snapshot with key metric movements
Monthly full strategy review with QoQ trend analysis
Profit-focused reporting: revenue, ad spend, TACOS, and net margin indicators
Action log: every change made to the account, documented and explained
Network Partner
Stacey Stamper
Network Partner
Stacey Stamper
Network Partner
Stephan Lawrence
