THE SITUATION
UK-based skincare brand. 14 months on Amazon. Strong products, weak conversions, bleeding ad budget. Monthly revenue: £22,000. TACOS: 34%. Single Auto campaign with no manual structure
WHAT WE FOUND
23 profitable search terms buried inside 400+ that were draining budget. Highest-intent transactional keywords either missing or drastically underbid. Brand search term taking 18% of spend.
Complete campaign restructure: separate manual exact, phrase, and auto per product
Extracted 23 converting terms to exact match with 3x bids
Launched Sponsored Brand campaign with 3 headline copy variants
Launched Sponsored Brand Video — 15-second serum demo
Overhauled listing title and bullets with benefit-led copy
Added 340 negative keywords to eliminate wasteful spend
Revenue: £22,000/mo → £61,000/mo
TACOS: 34% → 14%
Conversion rate: 8.2% → 21.4%
New-to-brand customers: up 220%
THE SITUATION
US protein and pre-workout brand. 8 months with a generalist agency. 5 consecutive months of flat revenue at $48,000. TACOS: 28%. Previous agency had not filed a search term report in 3 months.
WHAT WE FOUND
Account was bleeding on irrelevant searches — generic terms like 'protein' and 'supplements' with single-digit conversion rates. Best-converting long-tail keywords had daily budgets running out by 10am.
Revenue: $48,000/mo → $127,000/mo
TACOS: 28% → 11%
Same ad spend. 3x the revenue.
Conversion rate: 9.1% → 24.8%
New-to-brand purchases: up 310%
THE SITUATION
11 active ASINs. Self-managed for 2 years. Founder spending 12–15 hrs/week on the account. Revenue flat at $47,000/month for 12 months. TACOS: 22%.
Consolidated 47 campaigns into 18-campaign architecture
Built SKU prioritisation matrix: ranked by margin, review velocity, and rank position
Shifted 60% of budget toward top 3 performers immediately
Launched 3 new SKUs using existing keyword data
Set up automated budget rules to prevent campaigns running out midday
Revenue: $47,000/mo → $214,000/mo
TACOS: 22% → 9%
3 new SKUs in top 20 on primary keywords within 6 weeks
Founder time on account: 12 hours/week → 1 hour/week
THE SITUATION
Premium dog beds and grooming tools. Strong brand identity. Only running Sponsored Products. Revenue stuck at $28,000/month despite strong reviews. Competitor with inferior product ranking higher.
Launched Sponsored Brand with custom store landing page
Launched Sponsored Display on top 5 competitor ASINs
Built retargeting audience via SD Views Remarketing
Video creative strategy: unboxing and product demo format
Revenue: $28,000/mo → $89,000/mo
TACOS: 19% → 10%
Branded search volume up 340%
Repeat purchase rate improved 44%
THE SITUATION
34 active ASINs across US and UK. Combined revenue: $92,000/month declining for 3 months. TACOS: US 24%, UK 31%. Same campaigns running in both markets. UK listing copy not localised.
Completely separate strategies for US and UK — different keywords, bids, budgets
UK listing localisation: rewritten in British English with UK search term targeting
ASIN-level campaign isolation: eliminated cannibalisation across 34 SKUs
90-day catalog rationalisation: paused underperformers to consolidate rank
Combined revenue: $92,000/mo → $228,000/mo
US TACOS: 24% → 10%
UK TACOS: 31% → 13%
UK revenue grew 290%
Network Partner
Stacey Stamper
Network Partner
Stacey Stamper
Network Partner
Stephan Lawrence
